Begin with the product
Ask whether customers would reasonably buy the product without the compensation plan. A product that exists only to justify participation deserves much closer examination.
Identify the operator
Look for a verifiable company name, ownership information, contact method, terms, refund policy and a history that matches the claims being made. An attractive website is not a substitute for accountable ownership.
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Calculate the complete cost
Include joining fees, recurring purchases, advertising, upgrades, tools and any minimum activity needed to qualify. Compare those costs with realistic customer demand—not an income illustration.
Consider your audience
A legitimate offer can still be a poor fit. Decide whether it solves a problem your audience actually has and whether you can explain it without exaggerating likely results.
Document unanswered questions
Do not let excitement fill information gaps. Write down every unanswered question and decide which answers are required before your money or reputation is involved.
A responsible next step
Use this guide to identify one action you can complete and document. Avoid changing everything at once. A small test with clear records usually teaches more than a large campaign built on assumptions.